City of Dreams will become a reality, June 1

By admin on Monday, May 11th, 2009 at 2:54 am

city-of-dreamsIn early May, City of Dreams announced it will open on June 1. City of Dreams is an integrated entertainment resort set to become the “must experience” destination in Macau. It is being developed by Melco Crown Entertainment Limited (Nasdaq: MPEL) (”Melco Crown Entertainment”), an entertainment company listed on the NASDAQ Global Select Market.

“Our goal with City of Dreams, our flagship development in Macau, has been to set a new standard of gaming and entertainment experience in Asia. I believe that we will achieve this goal,” said Lawrence Ho, Co-Chairman and CEO of Melco Crown Entertainment.

“City of Dreams is a ‘must experience’ next generation resort like no other in Asia, or perhaps the world, comprising distinctly branded casino floors, three separate world-class hotels, a unique shopping precinct The Boulevard which wraps around the casino floors and links the three hotel towers, and an awe-inspiring fully immersive multimedia show housed in the unique theater, The Bubble.”

“The opening of City of Dreams represents a culmination of nearly five years of planning and development. As our flagship property, it represents a major step forward in Macau’s transformation as the region’s premiere leisure, entertainment, and gaming destination,” he said.

“In addition to creating close to 7,000 job opportunities in Macau and providing career advancement opportunities throughout our organization, we have been able to deliver on our commitment to the employees of Altira Macau by returning them to normalized work schedules. As a people-centric organization with deep roots in Macau, we remain committed to grooming our employees and to having more than 50 percent of our core management positions held by local Macau people by the end of 2011.”

“With the opening of City of Dreams, I believe Melco Crown Entertainment is in the best position to thrive and add value to our stakeholders and the Macau community.”

The initial opening phase of City of Dreams will feature a 420,000-square-foot casino, a diverse range of accommodations including approximately 300 guest rooms Crown Towers offering unrivaled levels of personalized service, lavish style and uncompromising sophistication. The exciting music-inspired Hard Rock Hotel is a vibrant hospitality option of electrifying music themes and memorabilia, with approximately 300 guest rooms. Over 20 restaurants and bars, an impressive array of some of the world’s most sought-after retail brands within the unique lifestyle precinct The Boulevard is operated by leading travel retailer DFS; and the spectacular, one of its kind, audio visual multimedia extravaganza, Dragon’s Treasure, featured in the iconic dome-shaped The Bubble theatre.

“The opening of City of Dreams on June 1, will represent the only large-scale entertainment resort to open its doors in Macau this year,” said Greg Hawkins, President of City of Dreams. “Diversity is the key to City of Dreams. It is diverse by the nature of its dynamic mix of dining, shopping, leisure and entertainment offerings which are all quite unique. What we offer from Crown, to Hard Rock, to The Bubble experience, and in later stages Grand Hyatt Macau and Dragone, is distinct and different both to each other and to anything else in Macau.”

“This exciting project has also provided an abundance of jobs and outstanding career opportunities to the Macau people. City of Dreams will generate a diverse range of travel, food and beverage, leisure and entertainment industry related careers, essential for the long-term growth of Macau.”

“By appealing to a wide-array of travelers with the complete set of dining, shopping, leisure and entertainment offerings, City of Dreams is helping to reposition Macau as the leisure and entertainment epicenter of Asia.”

The impressive launch of City of Dreams on June 1 will be followed by opening of Grand Hyatt Macau and the highly anticipated Dragone show. Grand Hyatt Macau offering approximately 800 guest rooms will be completed in the third quarter of 2009 and the Dragone inspired theatre production will open in the purpose-built Theatre of Dreams soon thereafter. The final planned phase of development at City of Dreams will feature a luxury apartment hotel consisting of approximately 800 units.

Mr Ho said celebrations to be held in conjunction with the Grand Opening of City of Dreams will be announced shortly. - PRNewwire-Asia

Categories: Breaking News, Marketing

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